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Minor improvements and bug fixes: The Inverse effect renamed to ‘Negative’, ‘Inverse’ made a separate effect. AI and machine learning will enable an explosion of these integrated, intuitive ad formats, also providing content creators and advertisers with critical data about viewing habits, which will lead to producing more relevant ad and content experiences, ultimately resulting higher engagement and better attribution.” —Ralf Jacob, Head of Digital Media Services, Oath Premium Marketplaces Emerge “Marketers have spoken, and the most vocal among them have expressed concerns over fraud, transparency and viewability in the online ad ecosystem. If you can trigger those responses with your music and video, it will spread like crazy. 3) It should be relatable so people are more likely to share it It is similar to #2 because people are emotionally responsive when they can relate to something.
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