I did a ton of marketing, and it started long before the video was released. Sepia and Black-and-white – effects turning videos into classic retro movies. And a lot of people who think they're funny, aren't. "It's hard for people to do well since it's been so used," Jones said. "That audience is quite discerning." But if you're going to try, do it like this Unruly favorite; "Dumb Ways to Die" by McCann Melbourne has been viewed 43 million times and shared 3 million times: 3/ Instead going for the funny bone, try to pull at the heart strings.
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