While sales letters are seen by some as a shady or hard-sell tactic, often the direct approach can actually produce great results. If you feel the video on offer isn’t long enough, you can create your own show format with “scenes” — this essentially allows you to use multiple show formats — with the Create your own button on the Choose a video format screen. Twitter will use this to make your timeline better.
As such, video investment will see parallel investment in even more immersive formats like 360° video and VR/AR experiences to stand-out in the crowd and give consumers a reason to pause and engage before swiping their thumb to the next piece of content.” —Michael Rucker, Co-Founder and COO, OmniVirt Values Will Shift “In 2018 the fundamentals of video advertising will shift. Twitter will use this to make your timeline better. Fun Video Marketing Facts Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
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