YouTube tends to be lackluster as a source of referral traffic. From the same Forrester study, it was found that video content on average had about an 11,000-to-1 chance of making it to the first page on Google. Broadly speaking, the move addresses several potential points of interest down the road: It creates another content hub where users can interact with the brand.
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But the industry finally is pushing the clouds aside and getting a better idea of what its future really is: interactive ads, more sponsored programming, a true sea change in how advertising is consumed. We’ve tried a bunch of martech — I think the platforms are doing a really good job of understanding what their brands need and making sure that they provide analytics that deliver against that. As such, video investment will see parallel investment in even more immersive formats like 360° video and VR/AR experiences to stand-out in the crowd and give consumers a reason to pause and engage before swiping their thumb to the next piece of content.” —Michael Rucker, Co-Founder and COO, OmniVirt Values Will Shift “In 2018 the fundamentals of video advertising will shift. More YES NO Rating:1/5 12/24/2016 Cody Absolutely worthless If no stars were an option I would choose that. This is more of a defensive strategy suggestion, though, because we still don't know what will happen to inbound links to desktop versions in a mobile-first indexing world. Amazing stuff guys… 100% safe for YouTube Partners & Foreign language is not a problem! Our model needed a little bit more explanation, and our consumers were telling us that. 93% of online experiences begin with a search engine.