EXAGGERATE THE PROBLEM This method is sometimes called “twisting the knife.” This method “adds salt to the wound” in where we want the viewer to flashback to the pains they have. Video Marketing Statistics By 2019, video will account for 80% of global internet traffic, and 85% in the US (Cisco) Two-thirds of marketers and agency executives see video as the next trend in content marketing (iab) 52% of marketers believe that video is effective for brand awareness 82% of of B2C businesses report that video has become their most popular content marketing tactic (Content Marketing Institute) 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget (Buffer) 48% of marketers plan to add YouTube to their content strategy in the next year (HubSpot) Marketers who use video grow revenue 49% faster than non-video users (VidYard) 44% of SMB owners and marketers plan to spend money to promote their video content on Facebook in 2017 (Animoto) Companies which use videos in their marketing grow revenue 49% faster year-on-year than those which don’t (Aberdeen Group, 2015) 73% of B2B marketers say that video positively impacts marketing ROI Companies which use videos in their marketing enjoy 27% higher CTR and 34% higher web conversion rates than those which don’t Takeaways: The biggest obstacle for marketers to add video marketing is getting started.
But, marketers can apply it to their brand in any way. Plus, most of them are so easy to use that they're great for beginning editors.
Apply stunning video filters like Sepia, Mirror, Negative and more. I think after that, for us, it was about hitting singles and doubles.
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