I just wanted to make it clear to you that this is a completely risk-free purchase. Since these bundles are all accessed via an internet connection and consumers still favor watching longer form content on a TV, this will lead to more viewership on connected TVs.” —Heather Robertson, Director of Video, Centro Viewability Must Improve “Advertisers must also continue to push for more realistic industry viewability standards; despite how great an ad is, 50 percent of the video in view for 2 seconds is not enough to allow consumers to fully interact with a brand.
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