8 million words. (Forrester Research) Users view more than 500 million hours of video each day on YouTube. (Business Insider) 59% of executives say they would rather watch a video than read text. (Wordstream) 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot) In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona) 51% of all video plays are on mobile devices. (Adelie Studios) Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz) Social Video Statistics As more networks have followed Facebook’s lead and prioritized video content, the importance of video across all social media channels has only grown. And, within upcoming years, personalization of customer experience will need to become an operational standard for any advertiser who needs to stay applicable in an inexorably divided and managed condition.
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